You're not just a small business—you're a vision in the making, an enterprise on the cusp of something great. And your marketing strategy should reflect that journey from potential to realisation.
That's where I come in. With my extensive background in digital and marketing strategy and a keen eye for the details that matter, I can take your existing marketing plan and refine it into a well-oiled machine, perfectly aligned with your ambitions.
Take Sorted Communications, for instance. They approached me with an idea, but it was one that needed both definition and direction. Through comprehensive research, including customer interviews, internal stakeholder discussions, competitor and sector analytics, as well as a website and social media audit, I built up a mountain of insight.
With these insights in hand, I put together a rolling 90-day plan, a dynamic and responsive blueprint that will adapt to their business's growth and the ever-changing digital landscape. But a plan is only as good as its execution, and I am actively involved in bringing this plan to life for Sorted Communications. Together, we're crafting content pillars that serve as the backbone for consistent and impactful messaging. We've honed in on website CTAs, ensuring they're not just seen but acted upon. The monthly newsletter? Transformed into a compelling touchpoint that resonates with its readership, both existing and potential customers.
Website user journeys are now smoother, guiding visitors naturally towards their goals. With tools like Google Search Console, we're not just guessing at performance but understanding and reacting to it. Through detailed reporting, the veil over data is lifted, revealing the story behind each click, each conversion, and each customer.
For your business, I offer the same commitment. If your marketing plan feels more like a hopeful sketch, let's turn it into a masterpiece of strategy and implementation.