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A day in the life of a freelance marketing consultant

As a marketing consultant and a parent, my days are a whirlwind of professional tasks and personal commitments. Today, I’m taking you behind the scenes to show you what an average day looks like for me, balancing my career with being a mum.

 

My day kicks off with the familiar hustle of getting my daughter ready for school. Between preparing breakfast and ensuring she’s packed and ready, these moments are precious. Once I’ve dropped my daughter off at school, it's time to switch gears from mum to marketing queen.

 

Back home, my first task is to make myself a cup of tea then I dive into my emails. I manage not only my freelance inbox but also the marketing emails for a few clients. It’s a balancing act, juggling communications from different sources.

 

Next, I check LinkedIn and other social media platforms. This isn't just a cursory scroll; it's a strategic review for both my clients' accounts and mine. I’m always on the lookout for trends, insights, or anything that could be valuable for follow-up.

 

With a cup of tea in hand, I review my to-do list. Today’s priorities include updating presentation slide decks for a client with their new branding and ensuring the tone of voice is spot on across all materials.

 

I’m also working on crafting social media posts and developing a case study for one client, followed by working on the website redevelopment for another. Each task requires a different creative mindset, which keeps my work exciting.

 

The afternoon is booked up with customer interviews for a new client I’ve recently taken on. These discussions are crucial for understanding audience needs and feeding insights into a new marketing strategy I’m crafting. I also need to dedicate time to writing meta titles and descriptions for their new website. It's meticulous work, but essential for SEO.

 

My workday wraps up earlier than most as I head back for the school run and ferry my daughter to her after-school activities. This time is non-negotiable for me – it's about being there for my daughter.

 

Balancing a career in marketing consulting with being a parent is a juggling act. No two days are the same and I love that. But in the end, it’s about finding that harmony between professional fulfilment and personal happiness.

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